News

Programmatic goes beyond display ads

American Society of Magazine Editors overhauls advertising guidelines

What is growth hacking and what can publishers learn from it?

comScore on what programmatic means for publishers

Why micropayments for news schemes struggle to take off

Burda launches new unit – Digital Brands International

GroupM, Condé Nast 100 per cent viewability deal only applies to standard ads

Hearst’s new platform approach: ‘You have to get it right at the start.’

Improve the performance of your business in just five days

Giving new framework to old metrics

Toronto insider: from slaughterhouses and warehouses to tequila bars and pizza to die for

This book is a goldmine. Seriously.

WPP launches data and technology consultancy

Mobile beats desktop for ad viewability

Making the best use of data to build a successful digital strategy

Video advertising becoming a high-growth medium to promote brand story

Marketers and publishers find common ground on viewability

Get an intimate, insider view on trends shaping the industry

Condé Nast to open fashion school in China